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Hi! I’m Anoushka, a NYC-based multi-disciplinary
Human-Centred Designer & Strategist
All at the intersection of crafting experiences by exploring human behaviour and designing what truly matters.
Design Case Studies
Scroll down to explore my work.
Stir-Fri (Habit-Building System)
Behavioral Science | Consumer Habits | Business Design
12 Months (2024-25)
Design Strategy Capstone Project
Stir-fri transforms grocery shopping into a smart, sustainable, and stress-free experience. By combining habit-building, behavioural nudges, and community support, it helps users save money by spending wisely and reducing waste.
Data Visualisation | User Experience | Design System
18 Months (2021-22)
Client Project under IBM iX
Redesigned Heineken’s financial dashboards into intuitive, insight-driven platforms that empower smarter business decisions at scale.
Human-Centric Design | Information Architecture | Service Design
5 months (2024)
MSK w Parsons School of Design | The New School
Redesigned MSK's patient onboarding to reduce information overload by empathetic design & information management.
Creating a smoother, more supportive experience for newly diagnosed cancer patients
Participatory Research | Social Impact | Business Design
6 Months (2020)
Thesis Project w Industree Crafts Foundation- Bachelor in Design
Empowering indigenous artisans in Araku Valley, India, with a sustainable business model, connecting traditional craftsmanship to conscious consumers through ethical design and branding.
Design Research | Storytelling | Illustration
4 Months (2019)
Pre-Thesis Project- Bachelor's in Design
Connecting indigenous artisans and urban consumers through a sensory storytelling platform that empowers cultural preservation and responsible, ethical consumption at scale.
User Journey | Social Impact | Design | AI Integration
2 weeks (2022)
IBM IX Global Design Sprint Challenge
Designing digital solutions to empower Ukrainian women refugees with safety, support, and resources for rebuilding their lives during the war crisis with the IBM community and Watson AI.